MARAZZI, SHAPING INNOVATION THROUGH CERAMIC CRAFT 

PARTNER CONTENT

In the language of surfaces, few materials carry both memory and modernity as effortlessly as ceramic. For Marazzi, this duality has long defined its approach, an enduring dialogue between industrial precision and the human hand, between innovation and heritage. With more than eighty years of history, Marazzi has come to define Italian ceramic excellence, yet some of its most compelling work emerges from a deliberate return to the expressive, imperfect beauty of handcrafted surfaces. The Crogiolo series embodies this sensibility, where these qualities are reinterpreted through contemporary manufacturing. 

The name itself is rooted in the company’s origins. “Crogiolo” was the industrial building where Marazzi first established its operations in the 1930s, a site that later evolved into a hub for experimentation in the 1980s. It was there that architects, designers, artists and photographers were invited to interpret the artistic potential of ceramics, leading to a fertile period of research. The result was the Marazzi Sperimentazioni series, including designer tiles by Roger Capron, Amleto Dalla Costa, Original Designers, Saruka Nagasawa and Robert Gligorov, accompanied by photographic contributions from Luigi Ghirri, Cuchi White and Charles Traub. 

This spirit of research, documented in the brand’s Il Crogiolo archival booklets, continues to inform the collections, where material becomes narrative. Conceived as both record and reflection, the series brings together 112 projects exploring new applications and decorative techniques, traced through original sketches, archival photographs and material studies. Alongside these, the voices of designers and ceramicists offer insight into the thinking behind each work, revealing process as an integral part of the outcome. This layered approach where past inquiries remain active continues to guide Marazzi’s collections today. 

Among the most recent expressions is Terramater, a porcelain stoneware collection that feels grounded and evocative. Composed of Italian raw materials and incorporating 60% recycled content, it reflects a quiet commitment to responsible production without compromising on tactility or depth. Terramater’s surfaces are shaped as much by process as by design. During firing, specialised glazes merge with the red body of the tile, creating nuanced textures that appear almost geological: layered, irregular and rich with tonal variation. The palette, comprising seven saturated hues, draws from the chromatic intensity of 1970s ceramics, reinterpreted here with a contemporary restraint. 

The result of extensive research into raw materials, glazes, colours and surfaces, the collection also stands as a tribute to the 50th anniversary of Marazzi’s single-firing patent. In Terramater, as in the broader Crogiolo series, Marazzi continues to refine its particular balance: innovation anchored in memory and heritage. 

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MARAZZI, SHAPING INNOVATION THROUGH CERAMIC CRAFT   

PARTNER CONTENT

In the language of surfaces, few materials carry both memory and modernity as effortlessly as ceramic. For Marazzi, this duality has long defined its approach, an enduring dialogue between industrial precision and the human hand, between innovation and heritage. With more than eighty years of history, Marazzi has come to define Italian ceramic excellence, yet some of its most compelling work emerges from a deliberate return to the expressive, imperfect beauty of handcrafted surfaces. The Crogiolo series embodies this sensibility, where these qualities are reinterpreted through contemporary manufacturing. 

The name itself is rooted in the company’s origins. “Crogiolo” was the industrial building where Marazzi first established its operations in the 1930s, a site that later evolved into a hub for experimentation in the 1980s. It was there that architects, designers, artists and photographers were invited to interpret the artistic potential of ceramics, leading to a fertile period of research. The result was the Marazzi Sperimentazioni series, including designer tiles by Roger Capron, Amleto Dalla Costa, Original Designers, Saruka Nagasawa and Robert Gligorov, accompanied by photographic contributions from Luigi Ghirri, Cuchi White and Charles Traub. 

This spirit of research, documented in the brand’s Il Crogiolo archival booklets, continues to inform the collections, where material becomes narrative. Conceived as both record and reflection, the series brings together 112 projects exploring new applications and decorative techniques, traced through original sketches, archival photographs and material studies. Alongside these, the voices of designers and ceramicists offer insight into the thinking behind each work, revealing process as an integral part of the outcome. This layered approach where past inquiries remain active continues to guide Marazzi’s collections today. 

Among the most recent expressions is Terramater, a porcelain stoneware collection that feels grounded and evocative. Composed of Italian raw materials and incorporating 60% recycled content, it reflects a quiet commitment to responsible production without compromising on tactility or depth. Terramater’s surfaces are shaped as much by process as by design. During firing, specialised glazes merge with the red body of the tile, creating nuanced textures that appear almost geological: layered, irregular and rich with tonal variation. The palette, comprising seven saturated hues, draws from the chromatic intensity of 1970s ceramics, reinterpreted here with a contemporary restraint. 

The result of extensive research into raw materials, glazes, colours and surfaces, the collection also stands as a tribute to the 50th anniversary of Marazzi’s single-firing patent. In Terramater, as in the broader Crogiolo series, Marazzi continues to refine its particular balance: innovation anchored in memory and heritage. 

←  BACK TO STORIES