The single most important characteristic of a sheet is how it feels, says Charlie Hedin who founded a bed linen company based on his experiences as a sailor.

Creating The Right Atmosphere Brings All Senses Into Play. Nina Nørgaard Makes Mouth-Blown Glasses That Feel Soft On Your Lips And Age Graciously.

Smell can evoke an emotion or a memory. It affects the subconscious less directly than taste, but much more profoundly, says scent developer Lena Norling.